Digital Marketing Lead

Outstanding opportunity for a Digital Marketing Lead

Working with a fin-tech business focussed on emerging markets/sectors

Our client is a brilliant, rapidly expanding Fin-Tech business that has made a huge impact on financial services (particularly international trading).

They're underpinned by their belief in business and are armed with a clear purpose - to fuel international trade and finance the potential of every company.

This, and their non-bank status, has allowed them to be bold with the ability to finance in under-served sectors and regions across the globe. It means they're playing in the most exciting and high potential markets going already bringing the innovative and constantly evolving products to over 80 countries

The best part? They're doing this in an ethical and sustainable manner whilst modernising the industry.

The Digital Marketing Lead will play a vital role in their growth efforts. As you'd expect, South East Asia is a huge market for them with bigger opportunity - and China is where it's at.

This role is newly-created and, whilst they do a significant amount of their business in the region, this Digital Marketing Lead will scope out, engage and develop new business opportunities through online marketing channels.

You'll be expected to:

• Identify the most productive digital channels via a test & learn approach
• Work with the various offline teams - brand and sales in order to meet the APE target across the various business lines
• Source and on-board local agencies, where required, to execute the online marketing strategy
• Create and own the online acquisition strategy
• Own planning and delivery of on-target, acquisition-led digital marketing channel performance
• Optimise all digital response channel performance (PPC, display, social, SEO, affiliates, email marketing)
• Administer the use of AI, data and analytics to identify and create opportunity for digital optimisation
• Input into tools and technologies required to improve conversion performance
• Ensure integration with the brand strategy and collaboration on creative development
• Stay abreast of future digital marketing trends, business models and media consumption to enable commercial advantage

"The digital landscape in South East Asia and especially China is different" Understatement doesn't quite cut it.

Therefore its imperative the Digital Marketing Lead has a demonstrable track record of delivering in that environment.

You'll know your Baidu from your Badoo, and will understand that WeChat is for much more than checking whether your messages have been read.

More importantly, you'll understand how to harness the opportunities a much more digitally engaged customer base will provide for a B2B organisation - because business is the customer.

Whilst you expertise in the use of digital marketing to acquire B2B customers will be irrefutable, just as important is a flexible mind-set that is constantly learning and allows you to follow through and turning strategy into tangible success.

You'll need to have the following:

• Experience of and executing delivery of campaigns across PPC,SEO, email and social media.
• Experience of the Chinese market
• Chinese language skills (ideally mandarin)
• An understanding of data scientists/marketing analyst in order to drive effective marketing ROI
• Effective collaboration, communication and influencing skills (particularly comfortable dealing with leadership)
• Previous success in a fast paced, ever-changing, often pressurised environment
• Performance driven approach to marketing
• Advanced use and understanding of tools and technologies essential for performance analysis, forecasting and conversion optimisation

A lot of what they do is new - there's an inherent willingness to innovate and to innovate you need to try. That's a wonderful environment for a digital marketer to operate within.

What they do matters, and they do it very well - they've got some huge aspirations and the Digital Marketing Lead will be at the core of realising them.

Michael Page is part of the PageGroup. Michael Page is a trading name of Michael Page International Recruitment Limited. Registered in England No. Registered Office: Page House, 1 Dashwood Lang Road, Addlestone , Weybridge , Surrey , KT15 2QW