Senior Manager, Digital Marketing

  • Verogen
  • San Diego, CA, USA
  • Nov 10, 2019
Full time Account Director Android Developer Backend Developer ecommerce Front End Developer Graduate IT ios Developer Information Technology Infrastructure Java Developer SQL Developer Web Design Web Developer UI Designer UX Designer

Job Description

Seeking digital marketing professional to drive digital overhaul of new business segment and continue to refine digital marketing processes and practices across the business

Successful candidate will:

  • Have a proven track record of metric-driven digital execution
  • Experienced in digital revolutions with ability to turn around a marketing program to be successful at marketing and selling digitally as a priority but in concert with traditional channels
  • Be highly skilled in digital strategy, execution and analytics
  • Be a strong communicator and have a grasp of current marketing tools and strategies and to lead integrated digital marketing campaigns from concept to execution.

Responsibilities include:

· Lead Digital Marketing efforts, growing skills and capabilities to scale with a rapidly growing dynamic company

· Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising in alignment with marketing campaings

· Design, build and maintain our social media presence (Facebook, LinkedIn, Research Gate)

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); Including management of digital marketing budget

· Identify trends and insights, and optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimize user experience

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

· Collaborate with agencies and other vendor partners

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

· eCommerce implementation and management is a plus


  • BS/MS degree in marketing or a related field
  • 7-10 years Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and meet lead targets for digital channel
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools

· Experience in setting up and optimizing Google & Bing Adwords campaigns

· Working knowledge of HTML, CSS, and JavaScript development and constraints

· Strong analytical skills and data-driven thinking

· Up-to-date with the latest trends and best practices in online marketing and measurement

· Experience in genomics or life sciences field is helpful