How Nike's circular design aims to save the world

Nike's new design for a sustainable future.

In these times of impending climate disaster, it's become clear that every industry needs to radically change its thinking and become more sustainable. And if that means going back to the drawing board in many case, then designers are going to have to shoulder some of the responsibility, up their design thinkingand start creating in a more sustainable way.

That's the reasoning behind a new manual for designers created by Nike along with students from Central Saint Martins. Inspired by Global Fashion Agenda and its aim to make sustainability fashionable, Circularity: Guiding the Future of Design details the principles that manufacturers need to address in order to create products that eliminate waste and avoid negative environmental impact; a process called circular design.


Watch and hear what Nike say...