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Google's new gaming logo is cleverly off-brand

The new identity for Stadia is deliberately different to Google's other services.

Is there no stopping Google? The tech company already has its fingers in an awful lot of pies, but yesterday saw Google muscle its way into the gaming market with the launch of Stadia – a kind of Netflix for games. However, the branding and logo for the game streaming service cleverly keeps the brightly coloured Google aesthetic at arm's length.